POKKT offers the following broad targeting options
App/Game/Genre
Target specific Apps or App Categories
Device
Target by Device Brand Model, Marketing Name
Connection
Target users coming from Wi-Fi, LTE, 3G, 2G
Geo-Location
Target City, State, Country
Mobile Carrier
Target country wise Mobile Operators
Demography
Target by Age, Gender, Income, Marital Status etc.
Realtime Targeting
Target users based on realtime Weather conditions, Trends and Context
Battery Level
Target users based on battery level
Traget Audiences with Smart Geo
Smart Location
Target users hyper locally such as airport, supermarket etc. Reach customers who have visited relevant place atleast x times in past y days.
Smart Polygon
Reduce spillage and target users based on accurate polygon based targeting. Reach customers who have visited exact area atleast x times in past y days.
Geofencing/ Conquesting
Target customers who are around your locations or competitor’s stores in real time or who have visited the store in the last 30 days, anywhere in the world.
Location History
Target audiences based on location history by learning a user's journey in the real world.
POKKT additionally bring simple but powerful ways to traffic campaigns by providing capping rules and time parting rules which are governed and controlled by the operations
Day/Hour Parting
Target users on days of week, time of day
Frequency Capping
Restrict video impressions to daily and/or lifetime caps