Last updated: 14th Jan, 2026


This Privacy Policy (“Policy”) describes how Maiden Marketing (India) Private Limited, including its affiliates, subsidiaries, and group entities (“Company”, “POKKT”, “we”, “us”, or “our”), collects, uses, processes, stores, shares, and protects personal data when you access or use our websites, portals, platforms, mobile applications, software development kits (SDKs), products, or services (collectively, the “Services”).

We are committed to safeguarding privacy and complying with applicable data protection laws, including the Digital Personal Data Protection Act, 2023 (India) (“DPDP Act”), the EU General Data Protection Regulation (GDPR), and other applicable global privacy laws.


  1. APPLICABILITY & SCOPE

    This Policy applies to:

    • Visitors to our websites and portals

    • Advertisers, publishers, developers, business partners, and vendors

    • End users interacting with advertisements, applications, websites, or digital properties powered by or integrated with our technology

    This Policy does not apply to third-party websites, applications, or services that are not operated or controlled by us.

  2. DEFINITIONS

    For the purposes of this Policy:

    • “Personal Data” means any data about an individual who is identifiable by or in relation to such data.
    • “Processing” means any operation performed on Personal Data, including collection, storage, use, disclosure, transfer, or deletion.
    • “Data Principal” / “Data Subject” means the individual to whom the Personal Data relates.
    • “Consent” means freely given, specific, informed, unconditional, and unambiguous indication of the Data Principal’s agreement
  3. CATEGORIES OF PERSONAL DATA COLLECTED

    1. Data Provided Directly by You

      • Name, email address, phone number
      • Company name, designation
      • Account registration and login details
      • Communications, inquiries, feedback, or support requests

    2. Advertising, Device & Usage Data

      • Advertising identifiers (IDFA, Google Advertising ID)
      • IP address (non-precise location)
      • Device information (device type, operating system, browser, user agent)
      • Network data, carrier, connection type
      • App, website, or advertisement interaction data

    3. Cookies & Tracking Technologies

      • Cookies, SDKs, pixels, tags, and similar technologies
      • Log files, analytics data, and performance metrics

      We do not knowingly collect sensitive personal data unless required by law or expressly provided by you with appropriate consent.

  4. PURPOSES OF PROCESSING

    We process Personal Data for the following purposes:

    • Providing, operating, maintaining, and improving the Services

    • Delivering, measuring, and optimising digital advertising campaigns

    • Analytics, reporting, and performance measurement

    • Fraud detection, prevention, and security monitoring

    • Contractual performance and business communications

    • Customer support and query resolution

    • Compliance with applicable laws and enforcement of legal rights

  5. LAWFUL BASIS FOR PROCESSING

    We process Personal Data only where permitted under applicable law, including on the basis of:

    • Consent, where required or expressly obtained

    • Performance of a contract to which you are a party

    • Compliance with legal obligations

    • Legitimate interests, such as improving Services, ensuring security, preventing fraud, and maintaining business operations, provided such interests do not override your rights and freedoms

    Where consent is the lawful basis, you may withdraw consent at any time.

  6. CONSENT MANAGEMENT & COOKIES

    We use cookies and similar technologies for:

    • Essential website and platform functionality

    • Analytics and performance monitoring

    • Advertising, targeting, and personalisation (where permitted)

    Where required by law, we implement explicit, granular, opt-in consent mechanisms, including:

    • Cookie consent banners

    • Preference or consent management interfaces

    • Platform-specific opt-out tools

    You may manage or withdraw consent at any time through:

    • Our cookie preference centre

    • Browser or device-level settings

  7. DATA SHARING & DISCLOSURE

    We may share Personal Data with:

    • Advertisers, publishers, and technology partners

    • Cloud hosting, analytics, and infrastructure service providers

    • Group companies and affiliates

    • Legal, regulatory, or governmental authorities where required by law

    All recipients are contractually obligated to:

    • Process data only for specified purposes

    • Maintain confidentiality and security

    • Comply with applicable data protection laws

  8. CROSS-BORDER DATA TRANSFERS

    Personal Data may be transferred to and processed in countries outside your jurisdiction, including India, Singapore, Japan, the EU, or other jurisdictions where we or our service providers operate.

    Such transfers are carried out in compliance with applicable law and subject to appropriate safeguards, including:

    • Adequacy decisions (where applicable)

    • Standard contractual clauses or equivalent contractual protections

    • Other lawful transfer mechanisms recognised under applicable law

  9. DATA RETENTION

    We retain Personal Data only for as long as necessary to:

    • Fulfil the purposes for which it was collected

    • Comply with legal, regulatory, or contractual obligations

    • Resolve disputes and enforce agreements Upon expiry of the retention period, Personal Data is securely deleted or anonymised.

  10. DATA SECURITY

    We implement reasonable and appropriate technical and organisational measures to protect Personal Data, including:

    • Access controls and authentication mechanisms

    • Encryption and secure storage practices

    • Network, application, and infrastructure security measures While we strive to protect Personal Data, no system can guarantee absolute security.

  11. DATA PRINCIPAL / DATA SUBJECT RIGHTS

    Subject to applicable law, you may have the right to:

    • Access your Personal Data

    • Correct or update inaccurate or incomplete data

    • Withdraw consent (where processing is based on consent)

    • Request erasure or restriction of processing

    • Object to certain processing activities

    • Request data portability

    • Lodge a complaint with a competent authority

  12. EXERCISING YOUR RIGHTS

    Requests to exercise your rights may be submitted by contacting us as set out in Section 15 below. We may verify your identity before responding and shall respond within the timelines prescribed under applicable law.

  13. CHILDREN’S DATA

    Our Services are not directed at children. We do not knowingly collect or process personal data of children without verifiable parental or guardian consent where required by law.

  14. THIRD-PARTY LINKS

    Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of such third parties.

  15. GRIEVANCE REDRESSAL & CONTACT DETAILS

    In accordance with applicable law, we have appointed a Grievance Officer / Data Protection Officer.

    Contact Details:  Otohiko Kozutsumi
    Email:   legal@anymindgroup.com
    Address:  23/24,Vicino, New Link Rd, Oshiwara, Andheri West -400102, Mumbai, Maharashtra

    We shall address grievances and requests within the statutory timelines.

  16. CHANGES TO THIS POLICY

    We may update this Policy from time to time. Any material changes will be notified by updating the “Last Updated” date or through other appropriate means. Continued use of the Services constitutes acceptance of the updated Policy.

  17. GOVERNING LAW

    This Policy shall be governed by and construed in accordance with the laws of India, without prejudice to mandatory rights available under other applicable data protection laws.