Last updated: 26 July 2023


Maiden Marketing (India) Private Limited (“POKKT”, "us", "we", or "our") operates "POKKT Mobile Ads" https://www.pokkt.com/ (the "POKKT Service"). We care about end users' (“You, you, your”) rights and we acknowledge that your information is yours and we will use our best commercial efforts to ensure that our publishers (“Partners”) and advertisers (“Customers”, defined as below) are aware and comply with POKKT Privacy Policy (“Privacy Policy”). Please take your time to have a look through the Privacy Policy. This Privacy Policy will help you understand what personal information we collect, why we collect it, how we protect your personal information, how long we keep your personal information, and what are your rights. If you have any questions please do not hesitate to contact us by sending an email to  contact@pokkt.com.


  1. What is POKKT Service?

    POKKT is operated by us and utilized by its affiliates and Partners which have services as follows:

    -     The mobile advertisement delivery and management system operated and managed by us which will facilitate transactions among demand-side platforms, advertisers, app developers, publishers of mobile websites and/or apps, and ad exchanges (“Customers”), and publishers (“Partners”). Customers use the POKKT Services and other tools to deliver advertising to targeted end users (“Targeted End Users”), and we in turn provide our services to help Clients (and their own customers) to deliver ads that are of interest to Targeted End Users.

  1. What personal information do we collect and how do we collect it?

    • Information provided by you

    Your information will be collected by us which we may collect information when you register with us on our website, place your inquiries, respond to a survey or visit our websites. When registering on our website you may be asked to provide us with your personal information such as your name, e-mail address, mailing address, phone number, website, and company information. We use your personal information to respond to your requests for customer support or to provide you with information you request about our products and services. 

    Personal information means any information that can be used to identify directly or indirectly a specific individual.

    We also collect information provided by Business Partners when they registered to POKKT Services, is the advertisement delivery and management system (operated and managed by us through our Business Partners’ servers, which may include name, e-mail address, mailing address, phone number, website, payment information, bank account information, and company information. Our Business Partners must comply with our Terms of Service (https://www.pokkt.com/terms.html)

    • Information we collect from Customers and Partners

    If you are one of our Customers or Partners, your personal information will be collected by us which we may collect when you voluntarily register with us,  submit your personal data to us on our website, place your inquiries, respond to a survey or visit our websites. When registering on our website you may be asked to provide us with your personal information such as your full name, e-mail address, mailing address, phone number, website, and company information. We use your personal information to respond to your requests for customer support or to provide you with information you request about our products and services. 

    We also may collect automatically non-personal information related to the use of your user account, including: (a) technical information such as device information, broad geographic location (e.g. country or city-level location), IP address, device type, unique device identification numbers, country from which you access, browser-type and version, browser plug-in types and versions, operating system; and (b) information about your use such as page clicks, time and length of visits, pages visited, traffic data, location data, weblogs and other communication data.

    • Information we collect and use when Targeted End Users interact with our Customers’ mobile applications; and

    If you are a Targeted End User, your information will be collected automatically by us which may include information related to certain device information provided by our advertising exchange Partners or our Customers which we process it, including: (a) technical information such as device information including deviceType, connectionType, screenDensityX, screenDensityY, screenDensityCategory, screenWidth, screenHeight, carrierName, deviceModel, deviceBrand, deviceMarketingName , broad geographic location, longitude, latitude, locationHistory (e.g. country or city-level location), IP address, device type, unique device identification numbers, name of application interactive with POKKT Services, country from which you access, browser-type and version, browser plug-in types and versions, operating system; and (b) information about your use such as Impressions, page clicks, time and length of visits, pages visited, traffic data, location data, weblogs, demographic base (per age, gender and country), interestList, userSegments, insertDateTime, updateDateTime, appBundleNames, osPlatform and other communication data.

    We also automatically collect some of the information by using cookies, Web Beacons and similar tracking technologies. These tracking technologies allow POKKT to analyze trends, administer the website, track movements on our website, and to gather aggregate demographic information about our user. This information may include your IP address, device identifier, browser type, device type, the date and time of your visit, and the areas of the website you visit. We may also acquire information from other trusted sources to update or supplement the information that you voluntarily provide to us or that we collect automatically.

    Note: Web beacons, which are also known as clear GIFs or pixel tags, are often used in combination with cookies which allow us to count users who visit our website and to generate statistics about how our website is used. They are not used to access personally identifiable information.

  1. What purpose do we use your information for?

    Any of the personal information and non-personal information that we collect from you may be used in one of the following ways:

    • To create user segments which we use for ad delivery;

    • To personalize your experience (your information helps us to better respond to your individual needs);

    • To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you);

    • To improve customer service (your information helps us to more effectively respond to your enquiries, applications and support needs);

    • To push notifications according to Partners’ users interest and consent which you provide consent on our Partners’ mobile applications;

    • To improve Partners’ mobile applications performance in order to provide you the best experience on the mobile application according to the topic that you are interested in;

    • To improve the user (of POKKT)’s experience and functionality of POKKT;

    • To administer a survey or other website feature; and

    • For any other purpose with your informed consent.

  1. Who do we share your information with?

    We know that your personal information is confidential therefore, except as set forth in the POKKT Privacy Policy, your personal information will never be shared with third parties without your consent. We may pass your personal information to our subsidiaries and affiliated companies so that they may contact you in connection with the objective of your inquiry or propose our services to you. Where we pass your personal information to our subsidiary or affiliated companies in another country, we will make sure that they apply the same level of protection to your information as we do. We may also disclose your information to third parties in the event of suspected fraud, or legal requirement.

    We may disclose your personal information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including, but not limited to, fraud and situations involving potential threats to the physical safety of any person. In addition and if permitted by applicable law.

    We also may share the device related data with Advertisers and Agencies. However Advertisers will not be able to identify an individual from the data we provided.

  1. How do we protect your information?

    We follow generally accepted industry standards to protect against unauthorized access to, retention of, and disclosure of information. This includes undertaking necessary physical, electronic, and management activities required to protect information integrity, access, and use. Any information that is stored on our server is treated as confidential information. Please keep in mind, however, that despite these reasonable efforts to protect information on our servers, no method of transmission over the Internet is guaranteed to be secure. Therefore, while we strive to protect your information at all times, we cannot guarantee its absolute security.

  1. Where do we keep your information?

    We keep your information in our database on cloud computing platform, only assigned software developers which are our employees shall have the permission to edit/check the production environment, such permission is managed by cloud computing platform.  We, every time we update, test our system to ensure the security of personal information protection. Users of POKKT are able to check and edit the registration information but cannot access any other data.

  1. How long do we keep your information?

    We will keep your information for a period of up to six (6) months or until you require to opt- out or delete your information from our website unless otherwise it is required by the applicable laws and regulations to retain the data for a certain period of time as stated under the applicable laws and regulations including but not limited to financial standard. 

    Transfers of Personal Data
    As we work with global companies, we may need to transfer your Personal Data outside of the country from which it was originally provided.
    When we transfer Personal Data outside of the EEA, Switzerland, or the UK, we take steps to ensure appropriate safeguards are in place to protect your Personal Data. Please contact us for more information about the checks we have put in place to protect your Personal Data.

  1. What are your rights?

    Your rights for your personal information are as follows:

    • Right to be informed; You have the right to be provided with clear, transparent and easily understandable information about how we use your personal information and your rights. Therefore, we’re providing you with the information in this Privacy Policy. We also will inform you if we collect your personal information for other purposes rather than what we described above.

    • Right to access/ right to rectify; You always have the right to access, correct or update your personal information at any time. We understand the importance of this and should you want to exercise your rights, please contact us at contact@pokkt.com

    • Right to data portability; The personal information you have provided us with may be portable. This means it can be moved, copied or transmitted electronically under certain circumstances.

    • Right to object; You have the right to object to certain types of processing, including processing for direct marketing (i.e., receiving emails from us notifying you or being contacted with varying potential opportunities).

    • Right to erasure / right to be forgotten; You have the right to request that we delete your information. If you wish to delete the personal information we hold about you, please let us know and we will take reasonable steps to respond to your request in accordance with legal requirements. If the personal information we collect is no longer needed for any purposes and we are not required by law to retain it, we will do what we can to delete, destroy or permanently de-identify it.

    • Right to restrict processing; You have the right to restrict the processing of your personal information.

    • Right to withdraw the consent; You have the right to withdraw your consent that you gave to us anytime by contacting us at contact@pokkt.com or dpo@anymindgroup.com, we will take reasonable steps to respond to your request in accordance with legal requirements.

  1. Children's Privacy

    We are sensitive to the issue of children's privacy. Therefore, our websites are neither developed for, nor directed at, children. If you believe your child has provided us with PII, and you would like to have the information removed, please contact us at contact@pokkt.com . 

  1. Changes To This Privacy Policy

    We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

  1. How to contact us?

    If you have any questions about this Privacy Policy or submit the request, please contact us at Nos. 1601 & 1602, Peninsula Park Plot No. A-4,C.T.S. No. 694, Off. Oshiwara, End of Veera Desai Road, Andheri (West), Mumbai – 400053, India or via email at contact@pokkt.com. We will process your request within 30 working days from the date we receive your request.