Coverage and Recall
POKKT warrants that you get healthy coverage at all times. Your Brand video will always play in full screen with a prominent click-to-action interactive End Card at the end of the playback.
Unlike pre-roll video ads where completion rates aren’t something to talk about, POKKT shows the ad when the user is ready and receptive by utilizing a user opt-in model.
POKKT combines these factors to brings in a strong recall value for your brand with clear positioning and true context within a user’s app journey.
Features
POKKT’s video ad platform brings a host of features including (but not limited to):
Audience Targeting
Target by Location, Device & Demography
Brand Safety
Assured brand safety with device and age boundaries
Opt-In Only
Only shown to users who have opted-in
Viewability Assurance
Full-screen ONLY, always viewable video ads
Frequency Capping
Cap views per unique user + day-time parting
Completed Views
Pay only when the user completes a video view
VAST Compliant
Serve ads directly with a VASTtag
Interactive End Cards
Engage users with end cards & multiple actions
Analytics and Viewability Metrics
POKKT brings a wide array of metrics to measure your video campaign’s performance. POKKT’s viewability analytics and success metrics helps you track campaign performance on your dashboard. These include:
Spends Report
Campaign spends by location, devices, carrier
Unique Reach
Date and campaign wise nique reach report
Primetime Report
Day of week and time of day reports
City Wise Heatmap
Campaign performance Heat-map by City
Quartile Reports
Complete VAST quartile metrics by campaign
Average Ad Duration
Viewed Ad length (in seconds) averaged out
Audible Rate
Per Quartile rate where ad was audible
Exposure Time
Total hours that the ad was visible
Download our Showcase App "Pokkt Play" to experience these ad units
